If we took a step back and thought about how much time we spend online, it would probably be extremely surprising. Most job roles require you to work at a computer and have internet access; but we also spend a large amount of time for personal use, as well as for business. Over the past decade, there has been a significant increase in online shopping, social media users and everyday tasks being completed online. With this in mind, it’s important that the online profile of any business is continually strengthened, in order to put your company at the forefront of its industry.

Whether your company website is well established or fairly new, there are many steps you can take to improve its online visibility. With completion online increasing rapidly, many businesses are turning to seo consultancy agencies to analyse their website and see which areas in particular need strengthening. If your businesses online profile is an important factor of your marketing plan, then it is recommended you work with an agency to achieve your objectives.

What are some of the ways in which the online visibility of a business can be increased?

Social media

By the end of 2018, Facebook alone recorded 2.32 billion users each month, which shows you how powerful social media is and how the different platforms can have a positive impact on any company. The most popular platforms such as Facebook and Twitter can be a great tool to reach your target audience and raise brand awareness.

Social media is a great way to share content with your readers and build a larger following. It also gives you the power to communicate with people who have an interest in your business and help attract attention to not only your brand, but your website and products too.

Search Engine Optimisation (SEO)

We’ve already touched on the idea of working with an SEO agency and it’s a service that can delve into the technical side of your company website. SEO is a broad service but some of the ways in which it can improve your online visibility are through keyword research, fixing broken links and making sure any content within the site is fully optimised.

By analysing your website, the keywords you rank for and what content is on your site, as well as a host of other areas; you will start to notice your online visibility improve and your business appearing in SERP’s for relevant users.

Should the online profile of my business be a priority?

As we’ve previously mentioned, the online world is becoming more and more competitive and because of this, it’s important to prioritise how your business is portrayed online. With online sales and transactions becoming more popular, making sure your business is visible on search engines is crucial.