Make use of your author resource box or make use of the end of your article for links back to your site. These areas are where you need to focus on self-promotion. Try to add at least 1 to 2 links in these areas. They provide a “call to action” for your readers to find more information on your site.
In every article you write, add at least one bit of information that a reader could immediately use. Whether mentioning a current deal or teaching them a quick computer fix, having something immediately helps to fix the consumer desire for instant gratification. If you do this for each article, readers are sure to return.
Use social networking to market your articles. Millions of internet users around the world use social networking at least once daily and people find and share content on these websites. It is important that you engage other users to ensure that your content is considered trustworthy and valuable.
Be sure to prepare a new resource box for each article and vary your links. It is important that you have back-links to the pages you want to promote. If you submit your articles to directories, the resource box is of the utmost importance. If you submit your articles to blog networks your anchor text links are most important. If you use the same resource boxes and back-links for all your articles, they will not appear unique to search engines.
Proofread your articles at least twice before you publish them anywhere. Have a friend or family member read over them, too. The worst situation that can arise when you’re doing article marketing for a living is that the articles you publish are found to be unprofessional and unedited by your clients!
Write your conclusion paragraphs with a call to action. Talk first about the main theme of your article. Then, remind your audience of the key points that were mentioned in the body of your text. Lastly, write a statement that urges the reader to make a change, fix an issue, get over something, or something similar, and in one sentence tell them to seek out your product as their answer.
If you’re interested in article marketing as a way to direct your marketing efforts to new customers, whenever you’re doing research on the internet be on the lookout for sites that might be a good resource for distribution of your articles. For example, city websites often include articles about the local economy and might appreciate the chance to include an article about your company’s successes.
Create a checklist of at least five article directories that rank high in popular search engines. This will help you avoid the added cost of doing it yourself. It saves you time and money after you have taken the time to create the initial checklist that you can use.
When you compose an article for marketing purposes, resist the temptation to shoehorn in your search keywords at every opportunity. Repeating keywords is a great way to improve your article’s search engine performance, of course, but increased search engine ranking is not worth generating nonsense. Make sure that every keyword inclusion flows naturally and will not disturb your readers.
A large part of article marketing is creating content that can effectively convince readers who fall within your target market that there is a need for your specific product or service. Therefore, the most effective way to reach readers is to find out what type of content and reading material your target market finds enjoyable.
If you’re creating an article for your own site or to sell to other websites, stick to around 500 words. This will keep the article long enough that it can contain plenty of great information, but not so long that the reader becomes bored and quits half way through reading it.
Consider who your audience is before you write your article. Marketing your website through articles means you need to cater to a specific demographic to give them the content they want. Think about who you’re writing for and why they’ll want to read your article, then answer their questions or solve their problem.
Understand that when it comes to article marketing, it may not be possible to have your cake and eat it too. Submitting your article to multiple article directories and collections may increase exposure, but it may affect search result relevance by appearing as duplicate content in search engine analysis. According to most search engine algorithms, duplicate content may lead to less favorable search result rankings.
As was stated in the beginning of the article, one of the best ways to get your business or product known, is by using article marketing. Now that you have been provided with crucial advice on this subject, you are on your way to using article marketing the proper way, in order to generate more income.