Guest blog posts can bring a number of benefits, ranging from increased exposure to reciprocal arrangements. Once you have decided to start contributing guest blog posts, you need to decide where and how you will target your efforts. Take this advice into account to make the most out of your guest blog posts.
Where to Contribute?
Topics and Focus: You will want to make sure that you are contributing posts to a blog whose audience is part of your target market. However, this does not mean that the blog needs to cater to the exact same market that you do – after all, one of the benefits of guest posts is that you get to expand your reach.
Look for blogs that have topic areas you can complement with your knowledge. For example, if you sell classic Mustang parts, you could contribute a guest post to a blog that reviews Mustang accessories. If you sell stage makeup to theatres, you could write for a costuming website.
Don’t forget to think outside the box. If you make candles, you are not restricted to home decorating blogs. You could contribute a post on the benefits of using beeswax in homemade soap.
While the popularity of the blog website is important, it does not mean that smaller blogs are not worth your time and contribution. If the audience is likely to be receptive to your post, a smaller blog can be more beneficial than a large blog whose audience would not be interested.
What to Write?
When writing blog posts you need to demonstrate why readers might want to visit your blog or website, while also giving them information that interests them. For example, a stage makeup seller could write about the Oscar for best makeup on a celebrity or film website. This both demonstrates your expertise and lets readers gain a new perspective.
One option is to try to think of a topic that complements the host blog where you are contributing, but does not duplicate content that they would normally talk about. Alternatively, you could take an area that they often blog about and use your expertise to cover it in much more detail.
Try not to oversell. If you have chosen the correct topic and written a good post, readers will naturally visit your website.
While writing up a blog post for a website that you do not own can take some time, it can be a valuable publicity tool by gaining you new readers or customers and developing your links with other bloggers. Make the most of your guest blogging by carefully deciding where you will contribute and what you will write on to ensure success.
This post brought to you by guest blogger Shane who enjoys blogging about blogging and publicity, whether just for fun or for businesses like classic Mustang parts’ sellers.