Many people rush into business thinking it will be easy to run, but very soon they realize that it is not as easy as it looks. Because most times it is easier to start a business than to run a business. A successful business is a finely tuned machine. In order to keep your business running smoothly it is important to avoid making mistakes. And today I want to share with you 7 marketing mistakes you must avoid when promoting your own business.
Here are the 7 most common marketing mistakes to avoid:
1. Not having clear objectives
Many business people start a business without clear objectives. They fail to set realistic goals for their marketing and consequently set themselves up for failure. It is important to make a list of goals and objectives based on a quarterly time line or a more convenient one. If you do not have business goals and objectives you are like a car driving without a road map and destination. Make sure all employees are briefed on company objectives. When your employees are not properly prepared you will not be able to achieve your company objectives.
2. Neglecting to analyse your potential customers is a dangerous mistake
It can lead to many problems. When you do not study your clients wants and needs you do not know what products and services to develop for them. This will lead to targeting the wrong market and neglecting to understand your own niche market. It is important for any business to do their marketing analysis so that they can target their market and maximise their sales.
3. Not testing
By not testing your sales copy and places you advertise with split testing your advertising, you will be losing sales. Split testing is simple to do but many businesses fail to do this. This results in a lot of wasted time and effort. If you do not test your ad copy and marketing promotions you will not have a proper idea of the ads and promotions that are pulling and what is not working. It is simple to do by placing 2 ads for the same product in a publication or website etc. You can then see which one is performing the best.
4. Not budgeting
Budgeting is extremely important in business. Your business should never run out of money. This is especially true with your marketing and advertising ventures. It is important to have a monthly or quarterly budget for your marketing. Within that budget put aside money for each promotion you will be doing. Start small, test and then build on successes. This will allow you to always stay solvent and have enough for promotions.
5. Giving up too soon
Companies go out of business at an alarming rate these days. One of the reasons is that the owners give up too soon. Just when success might be just around the corner they give up and decide to close the business down. In exactly the same fashion marketing promotions can fail. You need to give your promotions at least 3 months before you decide to scrap them. Some promotions will take longer than others to bring results. As always, test all marketing tactics before you launch a larger promotion. Patience is one of the hallmarks of business and you need to implement it.
6. Poor sales copy
How often have you wanted a product but when you read the sales page you had serious doubts? Poor unprofessional ad copy will cost you sales. In fact without good sales copy you will not be able to sell effectively at all. It is critical to your business to get this right. If necessary get an experienced copywriter to do this. It is worth the investment, as you will see returns when you make sales.
7. Not screening your employees carefully
To handle the extra load for the marketing job you might need to hire new employees. It is very important not to rush into this. There is no lack of people needing employment but you need to screen them carefully before hiring. One rude customer service agent can cost you customers. Do not take this type of risk. You want to preserve the integrity of your company at all times and screening employees is the way to achieve this. You will then be able to build a core of loyal professional employees that will be an asset to the company.
The golden rule is to diversify. You should always use multiple forms of marketing promotions in your business. Do not just do one or two promotions and then wait for results. This will slow company growth and your business will stagnate. The last thing you need is to slow your marketing in the Christmas season. So remember to diversify and enjoy the increase in sales.
By avoiding these mistakes you will take your company to the success you deserve.
So plan ahead and be careful not to make these common mistakes.
Now I need you to tell me what you think about this post… Have any marketing strategy you want to share? I will love to hear from you in the comment section below.